Maya Amsellem graduated from the Law University of Nice in 1995 and was called to the Israeli bar in 1996, later qualifying as a solicitor in England. Maya practiced five years as a corporate lawyer in a well-established law firm in Israel. In 2000 Maya moved to London, joining Capitol Films as a head of Legal and Business affairs working on the financing of such films as Robert Altman’s The Company, David Cronenberg’s Spider, Robert Town’s Ask the Dust. She left Capitol in 2007 to start WestEnd Films with partners Sharon Harel and Eve Schoukroun in 2008.
Sharon Harel has been involved in producing and financing more than 50 films, personally and through Capitol Films, the company she co-founded in 1989 and sold in 2006. She is executive producer of many films including; Robert Altman’s Gosford Park and The Company, David Cronenberg’s Spider, Roman Polanski’s Death & The Maiden, Sylvia starring Gwyneth Paltrow, Dancing at Lughnasa, starring Meryl Streep, Lucky Number Slevin, starring Bruce Willis and Josh Hartnett, Bruce Beresford's A Good Man in Africa, Merchant Ivory’s A Soldier’s Daughter Never Cries, Stephen Frears’ Tamara Drewe, Oscar-Nominated Albert Nobbs, Ralph Fiennes' The Invisible Woman and Neil Jordan's Byzantium. In 2008, Sharon launched WestEnd Films in partnership with Eve Schoukroun and Maya Amsellem. Sharon started her career as a producer with the award-winning Israeli classic Halahaka, which she co-wrote. After producing other Israeli feature films, including Dizengoff 99, she produced two films for Tri- Star pictures: Every Time You Say Good Bye starring Tom Hanks, and Iron Eagle II, starring Louis Gossett Jr. Sharon was awarded the Olswang Business Award by the Carlton Women in Film & Television in 2002. She is a graduate in Chinese Studies and Western Philosophy from the Hebrew University in Jerusalem. She is married to Sir Ronald Cohen and they have a daughter and a son.
Head of SalesEmail me
Born in Lisbon, Sofia graduated in 2001 from Universidade Nova de Lisboa with a major in Film. She did a Masters in European Audiovisual Management at the Media Business School (2004) and was a full participant in the Inside Pictures programme (2012). After a couple of years working in Portugal in production and distribution, Sofia moved to London in 2005 to work for Capitol Films where she became Sales Director and worked on Nick Cassavette’s Alpha Dog, Paul McGuigan’s Lucky Number Slevin, Robert Altman’s Prairie Home Companion and Sidney Lumet’s Before The Devil Knows You’re Dead, to name a few. In 2008 she went to work at Hanway Films as Director of Sales and Distribution working on David Cronenberg’s A Dangerous Method, Sam Taylor-Wood’s Nowhere Boy, Nigel Cole’s Made in Dagenham, Lone Scherfig’s An Education,Steve McQueen’s Shame, among many others. Sofia then moved into film financing in 2011 where she worked for the Portuguese Film Fund FICA as Business Development Director and then for the BFI’s Film Fund in Production Finance. In 2016, she joined WestEnd Films as Head of Sales.
Head of Acquisitions & Development
Toby began his film career at Icon acquiring titles for UK distribution including Academy Award-nominee Drive, Paranormal Activity, Buried, Academy Award-winner Precious, Academy Award-nominee A Single Man, The Road, Once and Academy Award-winner Man on Wire. In 2012, Toby joined AI Film, the film-financing arm of Access Industries as Head of Global Acquisitions, building a slate including Academy Award-winner I, Tonya and the forthcoming American Animals (serving as Exec Producer on both), Lee Daniels’ The Butler, Mr Holmes, Academy Award-nominee Silence and Academy Award-winner Hacksaw Ridge. Toby joined WestEnd Films as the Head of Acquisitions & Development in April 2018.
Head of MarketingEmail me
After graduating with a BA Hons degree in English from the University of Hull, Alex began her career in media B2B PR at agency MWW PR in London. In 2016, Alex took a career break to travel around Latin America for six months before returning to London to begin a career in film marketing. She interned as a Runner at creative agency for the entertainment industry, Create Advertising, before joining WestEnd Films in October 2016.
Head of Materials & Deliveries
Originally trained as a classical pianist, David started film servicing and technical delivery over 30 years ago, heading up departments for several high profile companies including CiBy and United Artists. David has a long-lasting relationship with Sharon, Maya and Eve with him now overseeing all the technical deliveries at WestEnd.